Like any niche category, western art has its own set of value indicators. In addition to universal qualities such as technique, composition, or medium, American western art markets often hinge on characteristics unique to the genre.

Accurately appraising Western and wildlife art requires specialized knowledge. Market values are influenced by factors such as artist reputation within the genre, subject matter, medium, condition, provenance, and regional demand. Auction records alone may not fully reflect how these works trade in private or regional markets.